In today’s digital world where everything is done online, every business owner is looking for ways to grow Onlie Business spending too much of their savings.
In fact, if you are just starting your business, it’s important to use the best possible means to save money.
Growing your business online is the use of online marketing techniques to promote, market, and spread the message of your business to the world. And with so many free tools when it comes to online marketing, you do not need to spend a lot of money growing your business. You just need the time and some few tools and you are good to get started.
That said here are the best ways to grow your business online.
Choose an Appropriate Platform for Your Website
It’s not a must to have a website to grow your business but it can boost your business growth tremendously.
Now before you start building a website for your business, you need to decide the platform your website will be built on.
Choosing the right platform for your website is one of the most important steps that most small business owners end up messing up with. Building your website can be costly and will also prevent your business from growing.
The best platform to build your website is WordPress. In fact, it is the most used website builder that powers over 75 millionwebsites currently both for small and large businesses.
It’s easy to get started on WordPress since you just need a domain and web hosting account.
Make it Easier for People to Get in Touch With You.
The purpose of your website is to connect you with your prospective customers so you can sell them your products or services. For you to connect with them, you must ensure they can easily contact you.
In that case, you need to add a contact form on your website or include the Contact Me page detailing your contact details such as your phone number, email address and any other means people can reach you easily.
WordPress does not have a contact form but it has plenty of plugins you can use to create a beautiful form.
Build an Email List Immediately You Launch Your Website
Sometimes people will land on your website once and go away. This means if you do not capture their contact details, then you cannot keep in touch with them. To ensure you can still communicate with people even after leaving your website, you should build an email list immediately you launch your blog.
There are several email marketing services you can use some of which are ideal for small businesses and startups while others are perfect for large businesses. Some are even free like MailChimp though they restrict to a certain number of subscribers.
Have an Effective Content Marketing Strategy
Content marketing is a technique that digital marketing consultants like Mike use to create valuable and relevant content that attracts readers to your website. Creating valuable and useful content that readers love will attract target traffic from search engines free.
In that case, you need to add the blog section to your website. This way, you can start adding content in the form of how-to guides, list articles and more.
Remember to optimize your content with search terms people are using to search for information online so that your website can be found when people enter search terms related to your business.
Use Social Media to Drive Social Traffic
Driving traffic without converting it into sales is wastage of time but it’s better to have people coming to your site that having a ghost town.
There are millions of social media users currently. In fact, Facebook alone has over 1.52 billion active users. Other social media platforms like Twitter, LinkedIn, YouTube, Snapchat, and Pinterest have plenty of users as well.
All those social media users are a great business opportunity. In that case, you need to build your business’s social profile and start sharing your blog posts.
Attract Organic traffic from Search Engines
Most websites depend on Google as a major source of traffic. However, you need to put some effort and time to optimize your website for search engines. Here, you will need to learn some basic SEO (search engine optimization).
SEO is not too technical but you may want to have an expert to help you if you are totally green.
Once you optimize your site to attract organic traffic from search engines, you need to pump in more and fresh content to keep your website visitors engaged which will ultimately lead to sales.