Consumer behaviors have become unpredictable. Rapid changes in Google’s ranking algorithm have made it hard to do SEO without considering local search.
Chances are that you have heard more about local SEO and how it is important to your business. So you wonder what it is about local SEO.
If that’s you, then you have come to the right place.
In this article, we will explain the importance of local SEO and also outline its need in digital marketing so keep reading.
What is Local SEO?
Local SEO is the process of optimizing your website making it easy for local customers to find it online. It is the most effective way to promote your products or services to local customers since it helps them find your business the exact time they are looking for products or services you offer.
What is Local Search?
Local search is the process of searching for products or services within a specific geographic area. It is also the process of searching for information online to help you buy something offline.
Importance of local SEO Business?
Many businesses and digital marketers have already taken advantage of the benefits of local SEO. There are numerous reasons why local SEO is here to stay and can help boost your business’s success.
Here are the importance of local SEO to your business.
- Makes Your Business Find able Locally
Local SEO is helpful as it targets people within the area where your business is located. This is the main reason why local SEO is powerful for startups. In that case, you should make use of online resources such as Yelp and Craigslist or advertise in local classifieds.
- Makes Your Business Findable The Exact Time People Are Looking For Products or Services You Offer.
Local SEO is a powerful tool to market your business to customers when they need solutions to their problems.
It’s important to understand that prospects are searching for businesses in your neighborhood. Make yours be found at the exact time.
- Local SEO is Timely and Targeted
Customers search online to find specific products or services. In that case, they are looking for a specific business. What if they find your address or contact information? Don’t you think that they will want to connect with you and possibly buy from you?
By using effective local SEO techniques, you can promote your business to local customers at the exact time they are looking for products or services you sell.
- The Rapid Growth of Mobile Internet Use.
Google’s algorithm gives preference to mobile-friendly websites. As more people continue to browse the internet using their smartphone, they are likely searching for solutions to their problem. If you can be the solution then your business will prosper as more people find you online.
- A Larger Percentage of Local Consumers Trust Online Business Reviews
According to Search Engine Land, 88% of customers trust online reviews and personal recommendations. Moreover, word of mouth is the most popular way used by most consumers to recommend businesses to their friends and colleagues. You would be better of if your business is rated highly.
- Local SEO Boosts Link Building and Social Sharing
Another important reason why local SEO is important to your business is that it helps to create potential partnerships between businesses. If your website is properly optimized for local SEO, you will likely connect with other local businesses increase social sharing and ultimately meet potential customers.
- There is a Fierce Competition for Keywords
Gone are the days when search engine optimization was all about placing plenty of keywords in your content. Only a few businesses took advantage of SEO and achieved massive success through it.
Currently, SEO is competitive since Google ranking algorithms have evolved and almost every business owner is struggling to obtain higher visibility online. Given this level of competitiveness, local SEO offers business a chance to optimize for local customers.
Today, local search is growing faster than before which means the importance of local SEO to your business can’t go unnoticed. As a business owner, you need to optimize your website for local search using local SEO.