Throughout the world, businesses spend more than $457 billion on various marketing services.
Is your marketing spending is paying off? Would you like to get more bang for your buck?
If so, it’s good to learn about the latest marketing trends. That way, you can make sure you’re spending your money on tools and techniques that are more likely to actually help your business grow.
In addition to paying attention to what’s popular right now, you also ought to think about what will be popular in the future.
Read on to learn about some of the top 2020 marketing trends you ought to implement in the coming year.
Improved Customer Experience
The more you can do to improve the experience your customers have when they work with your business (both online and in-person), the more likely they are to keep coming back for more.
In order to improve the experience for your customer, you need to focus on personalization and engagement. This includes providing people with an easy-to-navigate environment and making it easy for them to find what they need.
You’ll need to find ways to truly make working with your business a fun experience, too.
Video Content
Video content has been a popular marketing tool for a long time. It’s going to be more popular in 2020, though. If you haven’t started working on a video marketing strategy for your business yet, now is the time to start.
Start brainstorming different types of videos you can share on your social media platforms and on your website. The more diverse your video content, the better off you’ll be. Look for ways to provide value, educate your customers, and connect with them on a deeper level.
Once you have an idea of the type of videos you want to create, it’s a good idea to find a video production company that can help you turn your vision into a reality.
Live Videos
In addition to polished, professional-level video content, it helps to also use video content that’s a bit rougher around the edges.
Live videos are a great way to make connections with your customers and answer their questions in real-time.
Live videos will also improve your social media engagement. This, in turn, will help to boost your overall online engagement and improve your search engine rankings.
Content-Length Polarization
When it comes to the length of the content you share on your website, you’re going to see an increase in polarization in 2020.
Some people will want to read very long-form content — we’re talking thousands and thousands of words on a particular topic.
On the other end of the spectrum, others are going to show a preference for very short-form content — posts that answer their question in just a couple hundred words.
To appeal to both of these groups, it’ll help to produce content on both ends of the spectrum. Share some very long content for those who want lots of details and some very short content for those who want to get straight to the point.
On-SERP SEO
If you’ve done a Google search for a basic piece of information lately (for example, what is the weather like in Salt Lake City?), you probably got the answer you needed without having to click on a particular website. Instead, it showed up right there in a little snippet on the search engine results page.
In the year 2020, businesses are going to work hard to make sure content from their website shows up in that little snippet to answer people’s questions. It’s not clear what the best approach is to do this yet, but businesses are doing their best to figure it out.
Smart Speaker Advertising
Smart speakers like the Amazon Echo are all the rage these days, and more homes will be equipped with them in 2020.
As a result, smart speaker advertising has become more popular and a great new way to reach people.
If you can get ads for your business to play on these speakers, you’ll be able to reach a much wider audience than your competitors.
Voice Search Optimization
Optimizing your business’s content for voice search is another great way to stand out from the pack in the year 2020.
Approximately 20 percent of Google searches take place through voice search, and that number is likely to grow quite a bit in the next year.
The sooner you start optimizing your content so that people can access it via voice search, the better off you’ll be.
One of the best ways to start doing this is to work on making the tone of your content more conversational.
More Chatbots
Chatbots have become a customer service staple for a lot of online businesses over the last couple of years.
More businesses are going to start using them in 2020, though, and they’re going to become more efficient and helpful to online users.
Chatbots help to simplify customer service and can save your business a lot of money.
They also improve the user experience and increase the likelihood that people will return to your site and continue working with your business in the future.
Immersive Technologies
Immersive technologies like augmented reality and virtual reality have been growing in popularity over the last few years.
They’re going to continue to become more popular in 2020 as the technology improves and becomes more accessible.
It will behoove your business to learn more about these technologies and find ways to incorporate them into your marketing strategy.
Utilizing immersive technologies helps to improve the buyer’s experience and allows brands to reach customers in real time. This, in turn, helps to expedite the buying process.
Get Ahead of the Curve with These 2020 Marketing Trends
As you can see, there’s a lot that’s expected to change in the marketing world by next year.
If you want your business to grow and thrive in 2020 and beyond, it’s a good idea to start thinking now about how you can implement these 2020 marketing trends.
If you want more marketing advice or need help figuring out the best way to implement these trends, we’ve got you covered.
Head to the digital marketing section of our site today for more helpful marketing articles.
