SEO can be a daunting task, especially if you are new to the industry and are weeding through the outdated and misinformation on the web. When you are learning how to put in place SEO into your website, it can make things all the more difficult to achieve good results.
The great news is that you will also find plenty of sites that will teach you SEO the right way and give you updated information on the latest trends. So we decided to provide you with a guide on how to choose an SEO course that is worth their weight in salt and our top four classes to check out.
What is SEO and Why Is It Important?
Also known as Search Engine Optimization, SEO is a discipline where businesses can increase the quality of their web traffic, and build their brand using free results on the search engines. SEO drives traffic, but it also helps you find out what people search for when they’re on the internet. Being able to understand the answers to your potential customer’s problems will help you find ways to connect and find solutions to their intent.
There are several reasons why SEO is essential, especially for small business owners and freelancers. Because proper SEO practices are like owning digital real estate, meaning the more traffic you get, the higher you are in the search engines, and the more business you will receive.
While using pay per click and other forms of paid advertisements are great for generating traffic, but only 2.8 percent of all visitors come from PPC ads.
Why You Should Take an SEO Course
There are a few reasons why everyone should learn how to use SEO, especially when everything is leaned more towards digital presence. Not only will it help you bring new customers to your website, but if you are looking at changing careers, being an SEO expert is an excellent field to get into for the tech-savvy.
While an SEO course is listed under certified programs, where students can study at their own pace in one or more centralized disciplines, you will find classes that teach you on and off-page SEO, while others will show you how to find the right set of keywords so your site can rank higher in the search engines. Typically, you might take an SEO course as a part of a marketing degree program, while others you can choose from sites such as Udemy, but both are an enjoyable way to understand how search engine rankings work.
What to Look For in an SEO Course
You will find hundreds of thousands of classes that offer SEO training and certification, but how do you know if one is worth the money you are paying out? While there are free ones that you can find on the world wide web, where newbies can learn more about how to create backlinks, and decide which keywords will work best for their site, not every class is created equal.
Here are some things that you should look out for when finding the right SEO
1. Avoid courses that claim you can become number one on Google in a week or less or that they can give you a simple trick to make it on the search engines. These are usually a scam and a waste of your hard earned money.
2. Most SEO Certificate courses are scams. Unless you get one directly from Google or a University, certifications are usually not enough to get a job as an SEO expert.
3. Find SEO training courses that have a proven track record of successful and tangible results. You want to make sure that the person who is teaching you has a track record for ranking businesses on the major search engines.
4. Make sure that the SEO classes are up-to-date with their best practices. You want to make sure that what they’re teaching you is the most current methods so you can have a better understanding of the latest practices.
You want to find a course and instructor whose goal is to help you become successful in your quest to learn SEO practices, especially when you are a beginner.
Best SEO Courses for Beginners
There are tons of SEO courses that teach beginning to advanced level skills to help you navigate how to get websites noticed on the web. But because they are not created equal, we decided to find the cream of the crop when it comes to getting your next SEO certification and share it with you below.
What they offer: As one of the leading experts of SEO marketing, SEMRush has training courses that will teach students the ins and outs of how to rank on Google. Students will learn the ins and outs of PPC, SEO, and SEM strategies to learn the fundamentals of SEO practices and beyond. They also update their courses frequently, so you are getting the latest knowledge of current SEO practices.
Requirements: You need to have a willingness to delve into the courses and a desire to be successful in using SEO strategies.
Udemy – SEO: Complete SEO Training + SEO for WordPress Websites
What they offer: Students have learned a lot in this intense training module. With 21 articles to read over, assignments for future SEO experts to complete, 9.5 hours of video to watch, you will get the whole package for a fraction of the cost for most courses. You will also learn about the 13 technical aspects of SEO as well as training on the 40 factors that make a website number one on Google.
It’s an SEO course that is worth sharing, if you’re running on a budget.
Requirements: You will need a WordPress website, have some knowledge of SEO under your belt, and a few plugins to get started. You will also need to be ready to hunker down and learn the techniques on a deeper level.
The Blueprint Training
What they offer: If you are looking for something that covers everything you need to know about SEO, then The Blueprint Training is the place to go if you are looking to master optimizing your website to the fullest. They offer so many things, including 17 modules that are dedicated to SEO training, over 200 videos to help you take action, several automation tools, and much more. While there is a lot to offer, it’s a membership site but it’s well worth it to join.
Requirements: They cater to agencies, but newbies are more than welcome to join the courses if they want to take their SEO mastery to the next level.
Yoast SEO Training
What they offer: If you like the Yoast WordPress plugin, then you will be amazed by their free courses to master SEO. You can learn about several aspects of SEO practices, including SEO copywriting training, learning about site structure, and how to use SEO to boost your WordPress website. Not only are the courses super complete, but you are learning from one of the most talked about SEO tools on the market.
Requirements: You will need a WordPress site and to have the Yoast plugin installed before taking the classes.
How Much Will SEO Courses Cost?
A lot of potential students want to know how much will they be shelling out to learn the ins and outs of SEO and its practices. The cost varies based on where you take your classes, though. Some courses are entirely free to take part, while others run into thousands of dollars.
You might run into SEO courses where you will pay a monthly access fee. Though they provide regular updates to the latest practices, they can be costly. But, if you want to test the waters, focus on free courses in the beginning, and if you see this as something that you want to learn more advanced skills in, then, by all means, invest in classes.
Get the Latest SEO News
Getting an SEO certification is one of the best investments that you can make for yourself. Our guide will help you find the best SEO course to learn how you can get tons of organic traffic to your website. Not only will it help your business move up the ranks in the search engines, but you can make it into a profitable career.
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