Do you have a law firm that you are trying to grow? If so, do not go anywhere.
It doesn’t matter if you’re a traffic lawyer helping people getting out of a DUI ticket or a divorce lawyer. In the current saturated world of law, it is vital that you know how to properly market your law firm. This is especially true if you want your law firm to have success and sustainability.
Lucky for you, we have researched the top marketing practices that a law firm needs to utilize to be successful. As our gift to you, we are going to provide you with the top marketing tips to promote a law firm.
Get ready for your law firm to grow immensely!
Law Firm Marketing Tip #1: Utilize SEO Practices
SEO stands for search engine optimization. Search engine optimization is the practice of increasing the amount of traffic and visibility of a website. Thus, by increasing the SEO of your lawyer website, you are also most likely increasing your law firm’s clientele.
One way for your law firm to increase its SEO is to utilize inbound marketing. Inbound marketing is the practice of drawing in more customers/clients from within a website. A couple of ways to utilize inbound marketing is with external and internal links within your lawyer website’s content.
Another way to increase your law firm’s SEO is by making your lawyer website engaging. That way viewers will be more likely to stay on your lawyer website, learn more about your firm, and eventually become clients.
One way you can make your lawyer website more engaging is through video. You can also help instill SEO and inbound marketing on a lawyer website by providing viewers with free and valuable information. Another tactic includes using SEO keywords within the content of your lawyer website.
Through the proper use of keywords and things like Google Analytics, your law firm will pop up in the first few results in a Google search.
Tip #2: Utilize Content Marketing
Content marketing is when you promote your website or company by making sure its content is of high quality. For example, having a well-written and marketable blog on your lawyer website can help increase the website’s views.
Having quality content on your lawyer website can also increase your firm’s credibility. This, in turn, will also increase your law firm’s clientele. Just make sure your lawyer website is clean and easy to read and navigate.
Tip #3: Build a Positive Referral Network
Having people in your network who will vouch for your law firm’s services through a referral is a great law firm marketing plan. Some of these referrals can be through people who have seen professionals from your law firm speak at events or on the radio. Other referrals can be through word of mouth of past and current clients who have had positive experiences with your law firm.
You may even gain positive referrals through online reviews of past clients. Because most referrals come from past clients in some shape or form, it is important to always create a positive client experience.
Tip #4: Create a Presence and Network Within Your Local Community
A good law firm marketing plan is to make sure you have a good reputation in your local community. This is good marketing because it helps build a good rapport with your target audience.
One way your law firm can network within your local community is to sponsor and/or support local events and organizations. By doing this, professionals at your firm will also get the opportunity to communicate with local business people and community leaders.
Tip #5: Promote Your Firm Through Print and Digital Ads
You can advertise your law firm digitally through Google ad campaigns. Google ad campaigns not only help your lawyer website pop up in the top search spots on Google, but it can also help keep your lawyer website on the minds of possible clients. This is because a Google ad campaign can make it so that your lawyer website will automatically pop up as one of the searches when someone in your local community is Googling anything about lawyers and law firms.
Google ads can also help promote your law firm through the pay-per-click (PPC) marketing system. Pay-per-click marketing is when advertisers pay a fee every time one of their advertisements that are displayed on a popular internet page is clicked on. Thus, through Google ads and pay-per-click marketing, your law office images will be advertised across the pages of different internet sites.
Your law office images can also become advertisements through the use of remarketing display ads. Remarketing display ads is the advertisement of ads from sites the person has previously visited. Remarketing display ads is a way to make prospective customers into definite clients.
You can also promote your firm through print ads like those with QR codes on them. People scan QR codes through a digital device so that they can learn more about an advertisement.
Tip #6: Promote Law Firm on Social Media
In today’s day and age, it is important to promote things through legal marketing on social media sites. For example, if your law firm represents businesses, it would be smart to promote your law firm on the professional site, LinkedIn.
If your law firm represents family and divorce cases, a more family oriented social media site, like Facebook, should be the avenue for which your firm promotes and presents itself. Although it may seem like a contradiction, promoting themselves on family-oriented social media sites could help these divorce lawyers gain more clients.
Tip #7: Utilize Email Marketing
9 billion people use email applications and 92% of adults check their emails every day. Thus, utilizing email marketing is now vital to create growth in a law firm or business. Through things like monthly newsletter emails, your law firm will be able to keep up with past, present, and future clients.
How Do You Plan to Market Your Law Firm?
Whether it is through content marketing, email marketing, SEO marketing, or some other form of marketing, there is always a way to effectively execute a law firm marketing plan.
To learn more about how to market your law firm through digital platforms, go to the tech section of our website.