Managing paid advertising campaigns can be quite a job, and in order for you to make it a successful one, you have to equip yourself first with a variety of reliable resources, such as PPC (pay-per-click) and paid advertising tools.
There are various paid advertising platforms and tools that you can explore, depending on your needs and type of ad campaign (such as Ads Supply for banner ad campaigns, Google Ads for text-based ad campaigns, etc.), but these five below are certified marketers-approved, popular, and have already proven their effectiveness and efficiency throughout the years. So, without further ado, here’s our top PPC and paid advertising tools recap.
1. Google Ads Editor
Managing multiple ad campaigns across all platforms shouldn’t be as hard as it sounds, especially if you use Google Ads Editor as your PPC management tool. Google Ads Editor allows you to work on all your Google Adwords accounts and make bulk edits and changes in just a single dashboard, making managing ad campaigns simple and convenient. Plus, this tool allows you to work both online and offline.
SEMrush will certainly level up your SEO and PPC strategies and add a bit of spice in your competition. For $99 a month, you will be able to identify which keywords are the most popular and profitable in your niche and the areas (or regions) you are targeting. Conveniently, it also lets you know which keywords your competitors are bidding on, including how much they spend on these ad campaigns, so you’d always be one step ahead of the game.
A good paid advertising strategy not only has to be creative, but it also has to have a perfect combination of relevant keywords, ad campaigns, and good landing pages. Using TenScore will let you analyze all those ingredients. TenScore is an optimization tool that analyzes your Google Adwords Quality Score and identifies which ad campaigns are low performing and make you pay more per click.
Using TenScore will improve your quality score and help you avoid wasting money on poor quality PPC campaigns.
4. Google Trends
From the name itself, Google Trends shows you the search trends of a specific keyword phrase over a certain period of time. By using Google Trends as one of your PPC tools, you will be able to easily identify which keywords are the most popular (and probably also profitable) at any given time. You can use it to your advantage, especially if you are working on a seasonal ad campaign.
A good, well-built, and optimized landing page is very important for a successful ad campaign, and Unbounce is one of the greatest tools for that purpose, that has been tried and tested by many marketers all over the world. For the amount of $79 per month, you will be presented with about 80 built-in templates, suitable for just about any kind of landing page you need.
All the templates provided by Unbounce are guaranteed to be incredibly easy to use, and many of them have proven to be high-converting. Despite being a built-in template, Unbounce still lets you make a few tweaks and customize your landing page to make it more appropriate for your branding.