When it comes to digital marketing, there are all types of strategies one can utilize. Email marketing, social media marketing, and content marketing are just a few of the many strategies at your disposal.
However, perhaps the most effective type of digital marketing is organic SEO or Search Engine Optimization. Wondering why SEO is so important for your website? Read on to find out!
What is Organic SEO?
Organic SEO (Search Engine Optimization) is a marketing process wherein an individual or business attempts to make a website rank high for niche-specific keywords on search engines such as Google and Bing. By helping websites to rank toward the tops of search engines, SEO provides said websites with greater exposure. This results in more traffic and, ultimately, more sales.
SEO is a complex method of marketing, one which requires thoroughness and consistency. In order for it to be carried out effectively, a number of nuanced tactics must be utilized on a regular basis. These include keyword usage, backlinking, page speed optimization, and more.
While it’s possible for businesses to engage in SEO on their own, many choose to utilize the services of SEO agencies instead. These agencies include companies such as Digital Shift, which offers assistance in all aspects of Seach Engine Optimization.
Understanding the Importance of Organic SEO
All forms of marketing carry importance in terms of the ways that they can benefit businesses. However, SEO just might carry the most importance. SEO:
1. Drives Substantial Amounts of Traffic to Your Website
Having your website indexed by Google and other such search engines isn’t a surefire way to secure substantial amounts of web traffic. But do you know what is? Getting your website to rank toward the top of these search engines for specific keywords.
Let’s say your business is in the commercial cleaning industry. By getting your business to rank on Google’s first page for the keyword “commercial cleaning”, you stand to expose your business to countless web users. And because these users are specifically looking for commercial cleaning, they are more apt to click on your website and utilize your services.
So, in essence, by getting your business to rank high on search engines for industry-specific keywords, you are driving web traffic to your website and securing additional sales. And that’s what marketing is all about, right?
2. Provides Your Website With Credibility
Type a keyword into Google and see which websites come up first. Odds are, they’re popular websites, ones which are considered to be the authorities in their respective industries.
But why are these websites considered authorities? What separates them from the websites ranked on pages 3 or 4?
In some cases, websites are seen as authorities due to their long-built reputations. They have histories of excellence which drive their credibility.
In other cases, however, websites become authorities through consistent visibility. In other words, because they rank toward the top of search engines, they’re more frequently seen. The more they’re seen by web users, the more these users start to trust them as legitimate authorities in their given niches.
So, by ranking high in search engines, you will slowly but surely turn your website into an authority in its niche.
3. Enhances User Experience
In order for a website to rank toward the top of a search engine, it must be optimized for user experience. Not only must it perform seamlessly on all types of devices, but it must be fast and responsive as well.
So, by optimizing your website for SEO, you are, in turn, optimizing it for user experience. The easier your website is for visitors to use, the more they’ll come back, and the more sales you’ll make in the long run.
4. Forces You to Update Your Website
Looking for a surefire way to make your website plummet in search rankings? All you have to do is fail to update it when updates become available.
Search engines always prioritize websites that are up-to-date. They see updated websites as being consistently and carefully fine-tuned, and, therefore, trust that they’re toward the top of the legitimacy totem pole.
In the end, SEO and website updates have a mutually beneficial relationship. Because good SEO requires regular updates, it essentially ensures that websites are as secure and as high-functioning as possible. In other words, it’s impossible to have the one without the other, so they both encourage the other to occur.
5. Allows for In-depth Analysis
One of the keys to good SEO is analysis. After all, webmasters must know what they’re doing wrong before they can do it right. In-depth analysis allows them to get into the nitty-gritty of the practice, facilitating changes where needed.
Odds are, if it weren’t for SEO, such analysis would never take place. SEO creates an incentive for analysis, which, in turn, results in better websites.
So, by engaging in SEO, you’re essentially killing two birds with one stone. You’re driving your website up the search engine rankings while also ensuring that its different components are operating at their peak levels.
6. Offers Affordable Advertising
If you’re looking for an affordable form of advertising, look no further than organic SEO. When done correctly, this form of marketing enables businesses to reach thousands of customers at the price of a simple website. This is usually no more than $100 a month but can be as low as $10 in some cases.
Of course, in order to make it work, you have to have some SEO expertise on your side. Oftentimes, this expertise must be paid for, adding a few hundred (or thousand!) more dollars to the website prices quoted above.
However, even with these additional costs, SEO is still one of the most cost-effective forms of marketing in existence. So, by not engaging in it, you’re essentially throwing money away.
7. Is a Long-term Marketing Solution
There’s nothing wrong with short-term marketing. TV commercials, Facebook ads, and radio adverts are all effective in securing customers for businesses. However, they can’t be effective forever.
This is where SEO comes in. SEO is a long-term marketing solution, one which involves the proper building and optimization of a website. Its existence offers results not only now, but in the future as well.
In a way, SEO is a sort of passive form of marketing. SEO tactics are carried out now so that they can have positive effects down the road. Everything that’s done to assist in SEO will continue to serve its purpose years from now as well. So, while it might be hard work, SEO is ultimately worth the trouble.
8. Keeps You in the Know
As a digital marketer, you must have a firm grasp on the specifics of the modern web environment. You must understand what is and isn’t acceptable so that you can set the right tactics into motion and avoid any tactics which might be harmful to your website.
By engaging in SEO on a regular basis, you keep yourself in the know on these subjects. This enables you to perform your work to the best of your abilities, securing as many customers and clients as is technologically possible.
9. Facilitates the Creation of Top-notch Content
The fact of the matter is that you can’t perform good SEO without also creating good content. Blog posts, white papers, videos, and infographics are all vital in improving your search engine ranking and in driving traffic to your website.
So, by prioritizing SEO, you also prioritize valuable content. And the more valuable content you have on your website, the more credible your website will become. In turn, the more credible your website becomes, the more traffic it will see.
Therefore, in the end, SEO increases not only search engine traffic but all other forms of traffic as well.
10. Improves Website Security
Search engines aren’t going to throw bones to unsafe websites. Only the most secure websites will rank on the first page of a given keyword query. Therefore, in essence, by optimizing your website for SEO, you will also end up making it more secure.
Considering the fact that an insecure website is bad for business, this can only be viewed as a plus. Not only does your website shoot up the rankings, but it also staves off viruses and hackers as well.
Get into the Intricacies of SEO
As you can see, organic SEO carries a great deal of importance. If you want your website to thrive, organic optimization must become a priority.
Interested in learning more about the intricacies of SEO? You’re in the right place. TechNewsEra has a bevy of SEO-related articles for you to peruse, covering everything from SEO best practices to SEO plan creation and more.
Check out our SEO-related articles now!