A good website is a must have for anyone running a small business. Many businesses have already realized this. In the past few years, companies that specialize on websites have continued to see significant growth. Some of the best-known companies in the industry are GoDaddy, SquareSpace, and Wix. Unfortunately, many companies who have invested heavily on websites have not seen results. In this article, we will look at ways in which good SEO can help boost your website.
Appear on the First Page
As an internet user, how many times do you visit the second page of Google or Bing? If you are like most people, there are limited chances that you do this. This means that content from websites that don’t rank high on search engines is not seen. Therefore, if you invest in quality SEO, chances are that your website will appear on the first page. This will lead to more visibility and more sales. As the leading SEO San Jose company, we have seen companies accelerate their growth by investing heavily on quality optimization.
Slash Your Marketing Budget
As a company, your goal is to attract more users to your website. The more users you have will determine how successful your company is. If your website does not appear on the front page of Google, the next option that you have is to pay for that. This is done through what is known as pay per click and pay per impression. In fact, this is how Google makes most of its money.
By paying Google, you will see increased customer acquisition cost. This is a cost it takes to acquire a single customer. Companies prefer a situation where they spend little money to acquire a company. When you invest in quality search engine optimization, you will slash your marketing budget. This is because your website will appear on top when customers search for your preferred keyword. In the past, we have seen companies slash more than 50% of their customer acquisition cost.
Improve Your Brand
Brand matters in business. This is the main reason why many companies spend millions of dollars in marketing. In the digital world, a company that is ranked high is said to have a better brand. This is simply because users believe that a company that is ranked higher has better services and a better reputation. For example, if you are searching for a flower company in your area, which company will you use? One that appears first on search engines or one that is on the fourth page?
When you search Google for local businesses, you often see more information. You see a Google map location, address, and whether a company is open or not. This helps you to contact a company fast. This happens through what is known as Google My Business and is one of the best practices in SEO. A good SEO provider will ensure that your company’s details appears first when people search.
A good website is an ideal investment for any company. However, SEO is a much better investment. In the past, we have seen many companies spend thousands of dollars on their websites but see no results. This is simply because the target market is not finding the website. As such, we recommend that you get a good SEO provider to ensure that your website appears first on search engines.