Studies have shown that about 50 percent of small businesses in the U.S. still don’t have a website up and running. For one reason or another, many small business owners don’t see the value in paying to put a website together.
This might lead you to believe that your small business doesn’t need a mobile app. You might struggle to see why your business needs a mobile app when you’re already one step ahead of a lot of your competition simply by having a website.
Mobile apps are being increasingly important in the business world, though. In fact, an estimated 55 percent of small businesses owned by millennials have mobile apps in place. Mobile apps are becoming essential business tools in this day and age.
Here are 7 key reasons why your business needs a mobile app.
1. Creates Connections With Your Customers
As a business owner, one of your main goals should be to create connections with your customers. You want them to come back to your business over and over again in the future whenever they need the products or services that you sell.
You can create meaningful connections with people by setting them up with a mobile app that they can use whenever they need something from your business. They won’t have to worry about remembering your website address or committing your phone number to memory when they can consult your app anytime they want something from you.
2. Allows You to Showcase Products and Services
Mobile apps are excellent promotional tools for business owners. While apps should be used to do things other than just promote your products and services, you shouldn’t be afraid to market them to your customers when they log into your app.
You can show off new products and services on your app and find fun and interactive ways to provide customers with details on them. You can also advertise sales on your products and services and even target specific products and services at customers who might like them best.
3. Makes It Easier for You to Make Sales
Making money is the name of the game when you’re trying to make your mark in the business world. It’s important for you to find different ways to generate income for your business in order for your company to be successful.
Building a mobile app that allows customers to purchase products and services from you can help you boost your sales. It’ll give your customers the opportunity to buy things with the push of a button as opposed to coming down to your physical location to buy them.
You can also send push notifications to your customers in an effort to entice them to buy a new product or service from you. You’ll see a big difference in your company’s bottom line when you start using an app to make sales.
4. Builds Loyalty to Your Brand
As we mentioned earlier, it’s important for small businesses to find ways to get customers to come back to them over and over again for their products and services. If you’re able to create a sense of loyalty among your customers, it’ll bode well for your business over the long run.
You can get people to be loyal to your brand by delivering high-quality products and services to them. But you can also do it by putting your business name and logo in front of their faces as often as you can.
When you’re able to convince people to download your mobile app, they’ll see your business name and logo every time they scroll through the apps on their phone. That alone will make them feel more loyal to you than they would otherwise.
5. Provides You With Valuable Analytics
Once enough people start using your mobile app, it’ll give you an opportunity to collect all kinds of valuable information. You can discover:
- How much time people are spending on your app
- Which aspects of your app people use the most
- What products and services drum up the most interest on your app
You can learn so much about your customers and your products and services throughout the analytics collected by your app. It could make this the No. 1 reason why your business needs a mobile app.
6. Gives You a Leg Up on Your Competition
No matter what kind of business you run, there’s a good chance that you have a lot of competition. You’re always going to be working to get a leg up on your competition by any means necessary.
If you have a mobile app and your competition doesn’t, it’ll be one of the ways in which you stand out from them. There are also lots of other ways that you can stand out in the crowd by differentiating your business from all the rest.
Obtaining this composition software and using it to connect with your customers will also help your cause.
7. Costs Less Than You Might Think
Business owners are just about always trying to figure out ways to cut their costs. They don’t want to spend any more money than they have to.
With that in mind, many of them see a mobile app as an unnecessary expense. They don’t like the idea of spending a small fortune on a mobile app that they aren’t even sure will be a success.
Apps can cost tens of thousands and even hundreds of thousands of dollars in some instances. But if you already have a website set up, it’s a lot more cost-effective than you might think to get a mobile app off the ground.
Plus, the investment that you make in your mobile app will pay off when it starts generating more sales. When you look at it like that, it makes all the sense in the world to build one.
Understanding Why Your Business Needs a Mobile App Is Important
There are some small businesses that are doing just fine without a mobile app. But it’s hard not to think about how much better they could be doing with an app in place.
If you’re trying to figure out why your business needs a mobile app, keep the reasons listed here in mind. They’ll show you why you should take the time to invest in a mobile app today.
Read our blog to see some of the other technology you can use to make your business more successful than it already is.