What Makes a Video Go Viral? How to Join the Video Greats

what makes a video go viral

Did you know that over 40% of shoppers say they have purchase products they found on YouTube? This says a lot about the power of video. Who doesn’t enjoy watching video clips?

In fact, most people prefer to watch something over reading something. If you are creating videos and wondering what makes a video go viral, you are in the right place.

We are going to break it down for you and share a few important factors to help level up your next video.

What Makes a Video Go Viral?

While there is no exact science as to what makes some videos go viral, we can tell you that there is a combination to it. Typically a video goes viral because of the creativity, the timing, and the internet sharing habits when the video is released.

There are other videos that go viral because of all the money spent on advertising the video. While some might see this as taking a shortcut it is still a valid shortcut if you have the money to spend.

Adding extras such as Video Captioning will make people more inclined to share because captions always give the customer the impression that you went the extra mile to add them.

What Does Going Viral Mean?

Understanding what it means to go viral will give you a better chance of accomplishing this. A viral video is a video that leaves people talking about it everywhere you go. When you start to hear co-workers, friends, and family talk about the same video on different occasions, it is a sign that the video has gone viral.

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When it comes to the online world, timing can make a world of a difference for what is shared. If the events happening around the world somehow connect emotionally with the video you share your chances of going viral are higher.


Have you ever watched a video and were left wondering what did I just watch? This is a sign that the video might go viral because you have to watch it a few times. If you have to watch it a few times to understand it, then other people will be doing the same.

Before you know it that video has gone viral because of multiple views and also people talking about what they saw. Viral videos are always conversation starters and when you are creating your own videos and want to make it viral think about creating something that will make people want to talk about what they saw.

Ready to Make Your Next Viral Video?

Now that you know what makes a video go viral, are you ready to create and make the next viral video? Remember to have fun every step of the way while you are creating. The most important piece of the puzzle is to focus on your message without only thinking about going viral.

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