There are millions of people on Instagram that you could be advertising to.
Instagram advertising is one of the most important and underutilized ways to show your products and services to a huge amount of people. If your small business isn’t on Instagram, you’re letting a big opportunity slip you by, but we’re here to help.
In this post, we’re going to tell you 5 ways that Instagram advertising can help your business. When you’re done reading this, you’ll wonder why you didn’t jump on the Instagram train earlier. Luckily, it’s never too late, so let’s get you signed up.
1. Instagram Advertising Is Free
Instagram advertising can be free if you want it to be. There are options to use paid advertisements or use services like this site to get more followers and sell to your current ones, but it’s possible to make a positive impact on your business using a basic Instagram profile.
Getting set up is really easy too. You just create a business account and start following other businesses and try to get followers of your own. It’s easier said than done, it can be tough getting off the ground but you’ve got to start somewhere. Let’s talk about what you can do to advertise and get more followers.
2. You Can Easily Showcase Products
Since Instagram is an image-based social media platform, you can showcase your products and/or services very easily. There’s nothing better for the consumer than being able to see pictures of the product that they’re interested in and you can provide that to them over Instagram.
Make sure that you’re using a high-quality camera when posting photos so that the customer gets the best representation of it. Then, place a descriptive caption to let the followers know exactly what they’re looking at.
3. Go Behind the Scenes
Posts and stories allow you to show your customers what goes on behind the scenes at your company.
You can show them how your products are made and give some backstory on why you do what you do. Your employees can have fun with it and let your followers see the personalities behind the business.
4. Follower Benefits and Contests
Exclusive benefits for the customers on Instagram can increase your followership drastically, which will improve lead conversion and revenue.
Holding an exclusive Instagram-only contest every once in a while will keep your followers engaged with your posts. When more people comment and like your posts, Instagram’s algorithm will display your account to users that don’t follow you, which is another great way to increase followers.
5. Personality & Branding
Branding is everything these days. When it comes to digital marketing, being able to have a strong brand identity is the thing that sets you apart from your competitors.
Using your Instagram account to hammer home your brand look and voice can solidify how the public views your company. Since so many people use Instagram, it’s the perfect place to build your brand, but don’t forget to keep it cohesive on other social media platforms and on your website.
Don’t Wait Another Minute
Now that you know why Instagram advertising can help your business, you shouldn’t waste any more time.
Get an account set up for your business today and see the benefits manifest themselves almost immediately. Instagram has gotten huge in the last number of years and it’s only going to grow, so your company should grow with it.