Do you plan to put up an online store? Or perhaps want to capture new leads for your business? Then you need to learn how to use an online web form.
A web form or HTML form is a platform or field where consumers or respondents enter their personal information or data. In turn, the web form creator gathers the information from the form for processing.
Studies reveal that 74% of companies place lead conversion as their top priority. Unfortunately, 65% of them say that lead and traffic generation is their toughest challenge.
Thus, using tools like web forms is a must.
But there is no one-size-fits-all web form. They may all differ in appearance, format, length, and content type. Nevertheless, the bottom line is you must learn how to make one the right way.
Continue reading below as we teach you how to make an online web form, fast.
1. Decide on the Purpose
The first step in creating an effective online web form is determining its purpose. You want to make your purpose clear to your respondents. You don’t want them asking what the form is all about and why they are completing it for.
To set things straight, create straightforward headers. These include short labels that are direct to the point. Key examples include “First Name,” “Preferred Contact Method,” and “Contact Us.”
Furthermore, you want to provide clear instructions. Come up with a sentence or two summarizing what you want to get from your customers. Place this at the top portion of your web form.
Also, you want to pay attention to the appearance of your form. You don’t want to publish something that doesn’t look clean and organized with your branding in it.
The key is to keep your sentences short and simple. Long texts will only cause clutter. Focus on your form’s usability.
This will help prospective clients complete the form faster.
It will also create that professional vibe. It will build trust that is crucial in increasing conversions.
2. Choose Your Online Web Form Provider
After finalizing the purpose and approach that you want for your web form, you can now pick the right provider. There are many free online web form builder options to consider. Some of the leaders include Hubspot, Google Forms, Wufoo, and WordPress.
If you have a WordPress site, begin creating forms for your site by clicking the link.
Regardless of the provider that you pick, you need to decide on the web form type. Do you need a contact form or an order form? Do you want a survey form, a registration form, or a lead generation form?
A contact form is what you need if you want your leads to ask you a question about your business. If you want a space where your customers can place their orders, then an order form is what you are looking for.
If you are offering a service and you want people to sign-up or subscribe, then a registration form is in order. Do you want to get an idea of how your market feels about something? Publish a survey form where they can express their opinions and inclinations.
If you want to convert your website visitors into new leads, then create a well-designed lead generation form.
Also, don’t forget the form “Submit” button. This button will send a message to your customers that their opinions will reach you.
Additionally, you need to learn how to convert a fillable PDF into an online embedded web form with an email option.
3. Create the Actual Form
For discussion, let us use Google Forms as an example. Open Google Forms and hit the “Template Gallery.” This is where you can choose the type of form that you want to use.
After choosing a template, rename it by clicking “Contact Information.” Don’t forget to use the “Form description” field underneath the title. This will give respondents a better understanding of the form.
When it comes to the questions, you need to set the answers as required or optional. To do this, go to the bottom of the module and look for the “Required” button. Toggle the button to the right until it turns green.
This will make that particular module a requirement for respondents to proceed to the next entry.
Furthermore, make sure to explore the toolbar on the right side of the screen. This toolbar gives you the option to add or delete questions. It also lets you add new images, as well as images or videos.
After finalizing the contents of the modules, you can now work on the online web form design. Apart from being concise and direct-to-the-point, you need to customize the theme accordingly.
Go to the top-right portion of the screen and click the “Customize Theme” icon. This will open a wide range of options for customizing your form’s aesthetics. Here, you can change the color theme, add images to the header, and adjust the fonts.
4. Finalize and Publish It!
With the theme in place, you can now proceed with the finishing touches. Look for the eye icon on the top-right section of the screen to “Preview” your form. Look at all the elements of your form.
Examine its overall aesthetics and appeal. Go over each module and read the questions out loud. Make the necessary adjustments in case you find errors, especially the minor ones.
Keep in mind that even the smallest mistakes may leave a lasting impact on your credibility. If the form already satisfies you, it’s time to hit the “Send” button at the top-right portion of the screen.
Type the email addresses of the people you wish to send the form to. You also have the option to add collaborators.
Since you are looking to create an online web form, you can embed the form on your website. Some web forms come with an email notification option. By enabling this, you will receive an email every time someone responds and submits the form.
Continue Expanding Your Reach
Incorporating an online web form will do wonders for your business. Not only will it boost your lead generation, but it will also help you understand how your market feels about your company. However, a web form is not the only tool you must consider.
Check out our other articles and blog posts. We discuss different tools and software that will help take your business to the next level.