Technology is evolving faster than the average human can keep up with.
As kids, many of us dreamed about magical boxes or watches that we could use for instant communication and information no matter where we were. Now it’s a reality!
As digital mediums and practices change, it’s only natural to see marketing trends changing to meet the needs of users and customers.
Keep reading for the hottest digital marketing trends 2019 has for us!
Digital Marketing Trends 2019
Increased Voice Searches = More Long-Tail Keyword Phrases
“Hey Siri, what is the best oyster restaurant near me?”
In 2019, more people than ever are turning to voice search for their Google queries. Why would you take the time to type in your search question, when you can just ask your digital personal assistant to find the information for you?
Because of this, current marketing trends show that the SEO world needs to focus on optimizing their pages for long-tail keywords. Think about the type of conversational text that appear in voice searches.
That certainly doesn’t mean that you should stuff unnatural keyword phrases into your writing. Rather, make sure you’re contextually designing your page to actually answer the questions that people are asking.
If you need help with your SEO strategy, you might want to learn more about this SEO company.
Influencer Marketing: Not Just a Teen Trend
By now, we’ve all heard about Instagram influencers, and whether you love ’em or hate ’em, the trends in marketing show that they’re not going anywhere.
Instagram influencers generally have a highly engaged audience. This is especially true of the “micro-influencers” with less than a million followers. With their smaller follower counts and their less-than-celebrity status, they are often able to build up trust and rapport with their audiences.
This means that when they recommend products or services to their followers, it packs a powerful punch for your brand.
Messenger Marketing: The New Email Marketing?
Facebook Messenger ads are one of the marketing trends 2019 is showing us to focus on. There are 3 different types of messenger ads: sponsored messages, messenger home placement ads, and click-to-messenger ads.
A sponsored message is just what it sounds like: a promotional message sent out to all your brand’s subscribers.
Messenger home placement just refers to new ad placement. These ads are located right on a messenger home screen. They can send the user to a landing page, or into a messenger conversation.
The second type would be a click-to-messenger ad. These ads can be located anywhere, not just in messenger apps. When clicked on, they send the user right into a messenger conversation.
That leads to the next item on our list of new marketing trends…
Who Needs a Human When You Have a Chatbot?
Okay, so chatbots can’t do everything. However, they can answer many of the simple questions that users have about your products. And they can do it faster than the time it takes to wait for a human to get on a support line!
As chatbots become more popular, there will also be a growing need for interactive, engaging chatbot copy.
Speaking of interactive chatbot copy…
Personalization: Special Just Like Everybody Else
Placing a subscriber’s name at the top of an email is just the start. Personalization applies to many different types of marketing, but it’s especially relevant to the discussion of chatbots and messenger marketing.
Once you’ve used messenger ads to get your customers into a chatbot “conversation,” you’ll want to personalize the copy in a way that keeps them engaged. Everyone wants to feel unique!
The Sky’s the Limit
These are just a few of the most important digital marketing trends 2019 has shown us. As 2020 rapidly approaches, we’re confident that we will see even more creative content forms and strategies emerging in the digital marketing world.
Check back often to stay up-to-date on all the latest news and trends in the tech world!