When talking about a great animation then each factor plays an equal role from its content to its graphics to its animation. The Animated video is not a child’s play, it requires real struggle, expertise, and pure skills to create something that can do both stand out from the clutters and at the same time appeal the target audience.
If you want to create such an animation that can reflect your unique style while fulfilling the purpose, you just have to stay focus and follow the guidelines mentioned below. This article will guide you from the very beginning about how to form the foundation of your video first and then add the essence to complete its effectiveness. So, let begin the read:
If you get the project to make a website video animation for a brand, you have to carry out extensive research of the company. You have to learn about the techniques their rivals are using and to know the brand values completely to incorporate that identity in your video.
Building up a strategy in an animated video is important because it lays the foundation of the main purpose you are planning to achieve. You must know the aim as to what you need to generate it be brand recognition or sales. For both of these purposes, you have to follow a distinct set of instructions.
3. Animation Type
When making an animated video, among the many things you have to consider comes the animation type that takes up your most of the time. You must carefully delve deeper into studying the many animation types you can choose. For instance, if you are going for an explainer video then you can put your hands on the whiteboard animated videos or video scribing. Similarly, 2D and 3D animated videos are important as well as they help in capturing the viewer’s attention efficiently.
4. Design Features
The next big thing is the design features. Your video must have an appealing theme and color combination. If you are making a promotional video content then you must strictly follow the brand’s color palette. Do not confuse the viewers by adding irrelevant color shade. Uniformity must be intact throughout the video. You can add some music too. FL Studio 12.5 is the best music production software system for animation video.
Among the many aspects of an animated video, plot and storyline assist creators in adding the appeal into the video. If you manage in keeping a smooth flow of an interesting story, you can be able to generate maximum outcomes through your video. Your plot must unfold gradually revealing creative sides that can sustain the viewer’s attention.
Characterization is imperative to ponder on when making an animated video. Your characters should depict realism. From their expressions to their body movements, postures to gestures there must be a subtle realization of practicality and a firm balance. Often animators spend most of their time in choosing the right manner of creating their characters, as they are the prime factor to add interaction and appeal in their videos.
Finishing and detailing are the two most important things that define your work and its level of professionalism. You have to create shadows, curves, wrinkles, lines and add realism factors into your video. It’s good to play around exaggeration when it comes to animation, but keep a balance between scientific approach and imagination. You must not offer something drastically opposite to the laws of nature.
8. Duration of Frames
The animation is divided into different frames. These frames and their timing decide how your animation will perform. You must make sure to adjust the right duration between the appearances of different frames. A delay or a poor timing will make your animation look poorly created and produced.
9. Buyer’s Persona
In your animated video, whether promotional or non-promotional, you need to incorporate the buyer’s persona. It’s obvious that you are making the video that people love to watch so it becomes imperative to add that essence that can attract the audience to it as well. Make it targeted to your target audience.
The last thing you must do is to evaluate your video and its performance on various platforms. You must check its functionality from the appearance of characters to the display quality before going live. Your work will speak volume of your expertise so strive to keep it perfect and appealing.