Google is known to surprise SEO pros with updates and tweaks to its algorithm on a regular basis. The company will make minor tweaks at least once a day and release a core update a couple of times a year.
One of the more recent core updates to Google’s search algorithm is the Medic Update. This was an update in August 2018 that had a major impact on search results for many businesses.
Read on to find out more about the Google Medic Update and how you can position your website company to be at the top of search results.
What Was the Google Medic Update?
On August 1, 2018, Google announced what it called a “broad core update” to its algorithm. A core update usually signals big changes to how Google ranks websites.
Google works every day to provide the best search results to its users. It will take user data and use artificial intelligence to see trends in how they can make search results better. For example, when the company saw that most people were searching on mobile devices, it prioritized mobile versions of websites in search results.
What the Medic Update did was emphasize sites with authority and trust to rank higher in search results.
It was dubbed the Google Medic update because it seemed to impact health information sites and sites that offer advice when it comes to major personal or financial decisions.
How Can You Rank Higher in Search Results?
The big question that many have been asking since the Medic Update rolled out is how they can improve SERPs for their sites.
There are a number of things that SEO professionals and webmasters can do to improve search results. These are the top things that came out of the Medic Update.
Focus on E-A-T
No, you’re not going out for a fabulous meal on Google’s dime. E-A-T means Expertise, Authority, and Trust.
These factors are based on Google’s Quality Raters Guidelines, which is used by real people to evaluate websites based on these guidelines. Google then uses the feedback from Quality Raters to improve search results.
E-A-T isn’t really within the algorithm itself. What it does is force you to focus on creating a great user experience.
How can you do that? Create great content and develop your personal brand as an author or your expertise as a company.
Connecting on social media channels like Twitter, Instagram, and Facebook are great ways to develop your personal brand.
What this will do is signal to quality raters that your content is worth paying attention to and users should read it. That will boost your search results for your site.
Another thing you can do is to look at the content that’s already on your site. Do you have articles that are underperforming? It’s an opportunity for you to cut those articles or rewrite them to be more appealing to your users.
You want to be able to have users come to your site through a search engine and find the answer that they’re looking for.
For example, if you’re looking for the best blue boots for walking and you go to a site that offers the best brown boots for walking, you’re not going to stay long.
One thing that SEO professionals will tell you that you have to have an author bio and links on your website. That’s not necessarily true. Google’s John Muller said that an author bio isn’t a major ranking factor as many SEO experts believe it to be.
Use the Right Keywords
Yes, keywords still matter in SEO. Keywords tell Google and its users what a particular web page is about. Now, that doesn’t mean you should have one keyword like “IT consultant Portland” appears 100 times on one page.
That will get your site flagged for spam. What you need to focus on is picking one main keyword and having that keyword appear in the title, heading, description, and content.
Then throughout your article, you want to have related keywords appear in a natural way. Let’s say you’re writing an article about the best TRX workout for beginners.
Your main keyword can be TRX workout for beginners, and related keywords are beginners TRX workouts, beginner TRX routine, and basic TRX workout.
You can see that all of these options are essentially saying the same thing about the page. It’s about a TRX workout for people just starting out.
You want to do the same thing with all of your pages. Make sure that it’s clear to search engines and users what your site is about.
Focus on Quality Content
At the end of the day, you’re really writing for your site’s visitors. It’s easy to get distracted and focus too much on writing for search engines.
Make sure that the content is detailed and provides so much value to your readers that they will want to come back for more. You can ultimately leverage your content to get more leads for your site. You can learn more about that.
Small Changes Can Make a Big Difference
You don’t want to forget about the technical side of SEO. Ideally, you want to make sure that your site is fast. Site speed is a ranking factor and users won’t stay to wait for your site to load.
You also want to make sure that your site’s categories are clear and concise. As a webmaster, your job is to make it easy for Google’s bots to figure out what your site is about.
Be Smart and Rank Higher in Search Results
Google is always going to roll out updates that will impact SERPs. The Google Medic update was a major one that impacted many sites around the world. How can you protect yourself from these changes? By focusing on the basics of SEO and the user.
The bottom line is that if you provide content that users are looking for and a great site experience, you’ll be rewarded in many ways. You’ll rank higher in search results and your visitors will find a reason to stick around.
That can ultimately turn into sales for your business. If you want more great tech tips, take a look at the blog today.