Digital marketing is a specialized industry, in order to be a high-performing digital marketer, you need to be in the known when it comes to PR, mobile apps, Pay-per-click strategies, SEO, email marketing and more.
That terminology should make you sit back and think, “Hang on, there’s more to digital marketing than I’m aware of!”
40% of all mobile users are searching for a local supplier or business to meet their needs, the right digital marketer needs to be able to put your business in front of their eyes.
But unless you’re in the business of digital marketing, find out why you should do yourself a favor and leave your digital marketing services to the experts.
Keeping Costs Down
Now, apart from the absolutely amazing results you’re in search of, there are some basic business advantages to outsourcing your digital marketing services.
Outsourcing your digital marketing, along with other business functions such as bookkeeping or taxes, comes with a few great perks.
Cut Costs by Focusing on the Core Business
Starting with the fact that you’re able to focus on the core of your business, employees who are already on site performing other jobs will be distracted and unable to focus completely on getting results for your digital marketing campaign.
Cut Costs by Not Paying Tax, Social Security and Leave Pay
Secondly, full-time employees cost money. If you’re hiring someone full time, you’re hiring them based on a few pages of CV and a first impression. If you’re hiring an outsources digital marketing specialist, you don’t have to pay their tax, they can’t take paid leave and they should be able to show you successful campaigns from their business.
Cut Costs by Getting Access to High-end Technology
Lastly, you get access to high-end technology and software that you would ordinarily have to pay big bucks for. These outsourced digital marketing professionals are already using the programs, and when you hire them, your business takes the leap into a high-performing technological and software driven arena where information and reporting are key.
The ‘Marketing’ Reasons to Outsource Digital Marketing Services
There are a number of advantages that come with having an outsources digital marketing team working on your business, from being able to be objective to being transparent with potential issues. Here we go.
Expertise and Experience
These guys have been doing what they do, and only what they do, for a long time. They come with years of experience, and they’ve worked on many different industries. They already know what works and what doesn’t.
Free From Distractions
Outsourced digital marketers are free from inner business tasks, activities and politics. They don’t need to be distracted by unnecessary meetings, emails being thrown around your office and whose turn it is to clean the coffee machine. They are solely focused on your digital marketing campaign and, more importantly, your results.
You Get the Details
Outsources digital marketers will be able to give you detailed performance reports and strategies based on the data. They’re looking at your business like a well-oiled machine, and they’re able to look objectively and suggest changes without fear of insult or being too emotionally attached.
Once you see the reports that can come from an outsourced agency, telling you where you’re going wrong and what needs to change, you might be surprised that Sharon in the back office doesn’t know enough about Facebook to generate your quantifiable marketing leads.
Unlike poor Sharon, fanaticallydigital.com can manage your digital marketing with guaranteed growth results. Now that’s what we’re talking about!
Outsourced Digital Marketing Services for the Win
Digital marketing services (the really good ones) are not easy to come by though. Every Tom, Dick and Harry out there at the moment is a certified digital marketer who can manage your social media and PPC campaigns.
Ensure when hiring a digital marketing team for the job that you ask the right questions. Ask to see historical projects and have them explain how they were successful. Ask to see how they’ve helped previous clients, and don’t be afraid to ask how they propose to help you.
Hit the social media section of our blog to see some more great tips on including in your digital marketing search.
