Whether you are running your insurance agency operations at a smaller scale or a giant one with a growing customer base, standing out from your competitors can be a great way to get more customers. And you can do it by creating a great website design and user experience on your website. Creating an easily navigable website that quickly presents visitors with required information can help you differentiate yourself from your competitors. It will lure more leads and keep existing visitors visiting for more purchases. If you are scratching your head and wondering which web design elements are most necessary for an excellent experience, you have landed at the right place. Keep reading the blog post to learn the top tips for creating an effective funeral insurance website design that supports the customer journey and converts easily.
Make Your Website User Friendly
Making your funeral insurance website design user-friendly is one of the best ways to convince visitors to stay longer on your website. If they come to your website and find it difficult to get the info they need, they will bounce away quickly. Choosing a website layout that is visually appealing and easy to use can go a long way in alluring new clients and sell more insurance policies. Creative use of headers, lists, bullet points, and quality visuals can create an appealing and easy-to-use design.
Focus on Customization and Color
The color scheme should be one of your main concerns when it comes to optimizing your website for users and appeal. A great color combination can attract and keep people on your site for longer. You must use colors on your website that make sense for your brand or business. The utilization of colors to make important elements (like CTA) pop more on your page is a great way to boost the visual appeal of your website. Website layout and navigation are the other areas of your insurance website to customize with attention grabbing and pleasing to eyes colors.
Create a Natural Flow for Pages
Right after making the website layout appealing and easy to navigate, you should think about designing the other important pages of your website like contact us, about us, quote page, and so on. Design other pages in a way that provides potential and current customers with the information they need to make final insurance buying decisions. Put all those pages at the top of your homepage according to their importance. It helps you create a natural flow of pages on your website to create an excellent experience and make useful information easily accessible.
Include an Online Quote Option
Adding an online quote feature on your funeral insurance website is an eye-catching aspect to attract more customers. Modern consumers expect an easy quoting system on insurance websites so they can get instant quotes even without interacting with an agent or customer services representative. So, allow your customers to enter their personal information on your website to generate quick quotes for them. Also, keep their information and personal data in safe hands by installing an SSL certificate. This will make your funeral insurance company stay competitive and stand out from competitors.
Make Sure It Loads Fast and Is Mobile Friendly
Almost 88% of visitors are likely to bounce back when they had a bad experience on a website. Poor loading speed and not having a mobile-friendly website design contribute to a bad user experience. If your insurance website is too slow to load properly and is unable to perform well across different mobile devices, you will face a higher bounce rate and lower conversion rate as well. That’s why; you should choose a website design that is responsive and have a fast loading speed too. You can use Google PageSpeed Insights to check its current loading speed (on both desktop and mobile devices) and provide suggestions if there are things to be improved for increased loading speed.